Bread & Boxers
One early morning in 2009 two Swedish friends woke up in a hotel room on the other side of the Atlantic while their baggage with all their everyday favorites was, well, not there. Although that day did not start out very well, by nightfall Bread & Boxers was founded.
Bread & Boxers started as an extension of the mini bar, a life saver for light travelers, or if you will, room service at its best. We successfully launch of a line of underwear favorites, including boxers, panties and socks, at first only accessible in hotel rooms. But soon emails from hotel guests started to drop in with inquires on where to buy their new favorite underwear a bit closer to home. Since 2011, an extended collection of everyday basics can be found in selected stores throughout Europe, the US and Asia.